Insights

Plain writing on building custom software: what it costs, when to build, and how to scope it. No sales pitch.

• 6 July 2026

  The dashboard that gets used, not ignored

  Most operational dashboards are built with care and then quietly abandoned. The ones that survive share a few unglamorous traits.

• 3 July 2026

  When a team outgrows its CRM

  A standard CRM serves most teams well for years. The trouble is that the moment it stops fitting is quiet, and the workarounds arrive one at a time.

• 30 June 2026

  The cost of tools that do not talk

  A disconnected tool never sends an invoice for the friction it creates. It bills you instead in rekeyed data, hand-built reports, and decisions made on numbers that are already out of date.

• 25 June 2026

  The brief that survives contact with the build

  Most cost overruns in custom software come from the direction changing after code is written, not from the code itself. A clear brief is the cheapest way to reduce that risk.

• 20 June 2026

  ML or LLM: which one your problem actually needs

  The large language model is now the default reach for every task. Many operational problems are served better, cheaper, and more reliably by classical machine learning.

• 16 June 2026

  Build versus buy, and the cost the invoice hides

  Off-the-shelf software always looks cheaper at the point of sale. The question is what it costs once your team has to work around it.

• 11 June 2026

  What drives the cost of custom software

  We do not quote prices on a website, because a figure without a scope tells you nothing. What we can do is name the things that actually move it.